University of Alabama School Colors
University of Alabama's school colors are Crimson Flame (#9E1B32) and Victory White. Alabama's brand standards define 11 colors in all; every official HEX, RGB, CMYK and Pantone value is listed below, along with the story of how the colors were chosen.
History of the Alabama colors
Crimson and white were already Alabama's colors when the football program began. Alabama Athletics' uniform history describes the 1892 team wearing white with crimson stockings and crimson 'U. of A.' lettering. The early team was known as the 'Crimson White' or the 'Thin Red Line'. The university's traditions page says the 'Crimson Tide' name is usually traced to the 1907 game against Auburn in Birmingham, when red mud stained the white jerseys and sports editor Hugh Roberts of the Birmingham Age-Herald reportedly said the team played like 'a Crimson Tide.' No official university source found explains who chose crimson and white or when.
Sources: rolltide.com · ua.edu
Photo: Lahti213, CC BY-SA 4.0, via Wikimedia Commons
Photo: Benhen1997, CC BY-SA 4.0, via Wikimedia Commons
Photo: Jcl1995, CC BY-SA 4.0, via Wikimedia Commons
Alabama primary colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Crimson Flame | #9E1B32 | 158, 27, 50 | 25, 100, 79, 20 | PMS 201 | |
| Capstone Gray | #828A8F | 130, 138, 143 | 52, 40, 37, 3 | PMS 430 |
Alabama secondary colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Pachyderm | #5F6A72 | 95, 106, 114 | 65, 51, 44, 16 | PMS 431 | |
| Chimes Gray | #C1C6C9 | 193, 198, 201 | 4, 1, 0, 21 | PMS 428 | |
| Ivory Tusk | #DAD7CB | 218, 215, 203 | 3, 4, 14, 8 | PMS 7527 | |
| Bama Burgundy | #772432 | 119, 36, 50 | 12, 95, 59, 54 | PMS 188 | |
| Roll Tide Red | #D0103A | 208, 16, 58 | 0, 100, 65, 0 | PMS 199 | |
| Yellow Hammer | #F2D653 | 242, 214, 83 | 0, 7, 68, 0 | PMS 128 | |
| T-Town Teal | #005C84 | 0, 92, 132 | 100, 31, 8, 38 | PMS 7469 |
Additional Alabama palette colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Denny Gold (Metallic Gold) | — | — | — | PMS 871 C | |
| Minerva Silver (Metallic Silver) | — | — | — | PMS 877 C |
Matching Alabama colors on clothing
Clothing sold as a given color can be noticeably off from Alabama's official values, and supplier color codes describe the dye target rather than the finished fabric. So we measured the actual fabric color of every garment we carry from product photos and fabric swatches, then compared it to Alabama's official colors. The pieces below are the closest in-stock matches, out of 990 styles close to Crimson Flame.
Clothing in Crimson Flame #9E1B32
Blank apparel whose fabric color is a close match to Crimson Flame, measured from the garment itself. 990 matching styles in stock.
Alabama colors: frequently asked questions
What are Alabama school colors?
University of Alabama's school colors are Crimson Flame (#9E1B32) and Victory White. The official brand palette also includes Capstone Gray as a primary color, plus 9 more secondary and supporting colors.
What is the hex code for Crimson Flame?
Crimson Flame is #9E1B32 (RGB 158, 27, 50, CMYK 25, 100, 79, 20).
What Pantone color is Crimson Flame?
Crimson Flame is PMS 201.
Why are Alabama's colors Crimson Flame and Victory White?
Crimson and white were already Alabama's colors when the football program began. Alabama Athletics' uniform history describes the 1892 team wearing white with crimson stockings and crimson 'U.
Color values are taken from the official University of Alabama brand standards (source), checked October 2026. Sweatshirt Station is not affiliated with or endorsed by University of Alabama. We sell blank apparel in matching colors; no logos or trademarks are sold. Photos are used under their Creative Commons or public domain licenses and are credited above.