Arizona State University School Colors
Arizona State University's school colors are ASU Maroon (#8C1D40) and ASU Gold (#FFC627). Arizona State's brand standards define 15 colors in all; every official HEX, RGB, CMYK and Pantone value is listed below, along with the story of how the colors were chosen.
History of the Arizona State colors
The ASU Alumni Association says gold has been the school's leading color since 1896. Gold was chosen for the promise, treasure and sunshine of the Arizona Territory. Maroon and white were added in 1898 as part of the football uniform. The ASU Library's list of university firsts gives 1910 for the colors maroon, old gold and white, so sources give different dates for when the full set became official. Sun Devil Athletics' 2011 rebrand set consistent shades of maroon and gold and added copper and black to the athletics palette. Copper was chosen for its place in Arizona's history.
Sources: alumni.asu.edu · lib.asu.edu · thesundevils.com
Photo: Beyond My Ken, CC BY-SA 4.0, via Wikimedia Commons
Photo: davidpinter, CC BY 3.0, via Wikimedia Commons
Photo: Marine 69-71, CC BY-SA 4.0, via Wikimedia Commons
Arizona State primary colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| ASU Maroon | #8C1D40 | 140, 29, 64 | 10, 97, 37, 43 | — | |
| ASU Gold | #FFC627 | 255, 198, 39 | 0, 21, 88, 0 | — | |
| ASU Rich Black | #000000 | 0, 0, 0 | 60, 40, 40, 100 | — | |
| ASU White | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 | — |
ASU maroon and gold inks
Arizona State's brand guide has retired the old Pantone numbers for ASU Maroon and ASU Gold and specifies custom spot inks instead, so ask your printer to match the published hex or CMYK values or the custom ink formulas.
Arizona State secondary colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| ASU Green | #78BE20 | 120, 190, 32 | 60, 0, 100, 0 | PMS 368 C | |
| ASU Blue | #00A3E0 | 0, 163, 224 | 80, 15, 0, 0 | PMS 299 C | |
| ASU Orange | #FF7F32 | 255, 127, 50 | 0, 60, 85, 0 | PMS 1575 C | |
| ASU Gray | #747474 | 116, 116, 116 | 2, 0, 4, 66 | PMS 424 C | |
| ASU Copper | #AF674B | 175, 103, 75 | 24, 66, 76, 10 | PMS 7522 C | |
| ASU Turquoise | #4AB7C4 | 74, 183, 196 | 68, 0, 21, 0 | PMS 2227 C | |
| ASU Pink | #E74973 | 231, 73, 115 | 0, 83, 16, 0 | PMS 205 C |
Additional Arizona State palette colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Metallic Maroon | — | — | — | PMS 8862 C | |
| Metallic Gold | — | — | — | PMS 8384 C | |
| Metallic Gray | — | — | — | PMS 8403 C | |
| Metallic Copper | — | — | — | PMS 876 C |
Matching Arizona State colors on clothing
Clothing sold as a given color can be noticeably off from Arizona State's official values, and supplier color codes describe the dye target rather than the finished fabric. So we measured the actual fabric color of every garment we carry from product photos and fabric swatches, then compared it to Arizona State's official colors. The pieces below are the closest in-stock matches, out of 606 styles close to ASU Maroon, 269 styles close to ASU Gold.
Clothing in ASU Maroon #8C1D40
Blank apparel whose fabric color is a close match to ASU Maroon, measured from the garment itself. 606 matching styles in stock.
Clothing in ASU Gold #FFC627
Blank apparel whose fabric color is a close match to ASU Gold, measured from the garment itself. 269 matching styles in stock.
Arizona State colors: frequently asked questions
What are Arizona State school colors?
Arizona State University's school colors are ASU Maroon (#8C1D40) and ASU Gold (#FFC627). The official brand palette also includes ASU Rich Black and ASU White as primary colors, plus 11 more secondary and supporting colors.
What is the hex code for ASU Maroon?
ASU Maroon is #8C1D40 (RGB 140, 29, 64, CMYK 10, 97, 37, 43).
What is the hex code for ASU Gold?
ASU Gold is #FFC627 (RGB 255, 198, 39, CMYK 0, 21, 88, 0).
Why are Arizona State's colors ASU Maroon and ASU Gold?
The ASU Alumni Association says gold has been the school's leading color since 1896. Gold was chosen for the promise, treasure and sunshine of the Arizona Territory.
Color values are taken from the official Arizona State University brand standards (source), checked October 2026. Sweatshirt Station is not affiliated with or endorsed by Arizona State University. We sell blank apparel in matching colors; no logos or trademarks are sold. Photos are used under their Creative Commons or public domain licenses and are credited above.