University of Georgia School Colors
University of Georgia's school colors are Bulldog Red (#BA0C2F) and Arch Black (#000000). Georgia's brand standards define 15 colors in all; every official HEX, RGB, CMYK and Pantone value is listed below, along with the story of how the colors were chosen.
History of the Georgia colors
Red and black have been tied to Georgia athletics since the university's first football season in 1892, when the team's goat mascot wore a hat with red and black ribbons. Before the teams formally became the Bulldogs in 1920, they were most often called "the Red and Black." Silver entered the athletic look in 1939, when coach Wally Butts introduced the silver pants later celebrated as the "Silver Britches"; Vince Dooley switched to white pants in 1964 and brought silver back in 1980.
Sources: digilab.libs.uga.edu · georgiadogs.com · georgiadogs.com
Photo: Godawgs80, CC BY-SA 4.0, via Wikimedia Commons
Photo: TarheelBornBred, CC0, via Wikimedia Commons
Georgia primary colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Bulldog Red | #BA0C2F | 186, 12, 47 | 3, 100, 70, 12 | PMS 200 | |
| Arch Black | #000000 | 0, 0, 0 | 0, 0, 0, 100 | PMS Black | |
| Chapel Bell White | #FFFFFF | 255, 255, 255 | 0, 0, 0, 0 | White |
Georgia colors for licensed apparel
UGA's licensing art sheet specifies Bulldog Red as PMS 200 C with Madeira 1147 embroidery thread, black with Madeira Black, and UGA Silver as PMS 429 C (#5D6770) with Madeira 1118.
Georgia secondary colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Stegeman | #9EA2A2 | 158, 162, 162 | 19, 12, 13, 34 | PMS 422 | |
| Creamery | #D6D2C4 | 214, 210, 196 | 3, 4, 14, 8 | PMS 7527 | |
| Sanford | #554F47 | 85, 79, 71 | 20, 25, 30, 59 | PMS 404 |
Additional Georgia palette colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Glory Glory | #E4002B | 228, 0, 43 | 0, 93, 79, 0 | PMS 185 | |
| Lake Herrick | #00A3AD | 0, 163, 173 | 97, 0, 30, 0 | PMS 7467 | |
| Hedges | #B4BD00 | 180, 189, 0 | 35, 12, 100, 0 | PMS 390 | |
| Olympic | #004E60 | 0, 78, 96 | 100, 12, 21, 44 | PMS 315 | |
| Odyssey | #C8D8EB | 200, 216, 235 | 22, 6, 0, 0 | PMS 657 | |
| Silver (brand metal) | — | — | — | PMS 877 (metallic ink or foil) |
Georgia athletics colors
| Color | HEX | RGB | CMYK | Pantone | |
|---|---|---|---|---|---|
| Bulldog Red (athletics/licensing) | #BA0C2F | 186, 12, 47 | 3, 100, 70, 12 | PMS 200 C Madeira 1147 (embroidery) A&E/RA 1842 (embroidery) | |
| Black (athletics/licensing) | #000000 | 0, 0, 0 | 0, 0, 0, 100 | PMS Black Madeira Black (embroidery) A&E/RA Black (embroidery) | |
| UGA Silver (athletics/licensing) | #5D6770 | 93, 103, 112 | 38, 28, 27, 0 | PMS 429 C Madeira 1118 (embroidery) A&E/RA 2404 (embroidery) |
Matching Georgia colors on clothing
Clothing sold as a given color can be noticeably off from Georgia's official values, and supplier color codes describe the dye target rather than the finished fabric. So we measured the actual fabric color of every garment we carry from product photos and fabric swatches, then compared it to Georgia's official colors. The pieces below are the closest in-stock matches, out of 1131 styles close to Bulldog Red.
Clothing in Bulldog Red #BA0C2F
Blank apparel whose fabric color is a close match to Bulldog Red, measured from the garment itself. 1131 matching styles in stock.
Georgia colors: frequently asked questions
What are Georgia school colors?
University of Georgia's school colors are Bulldog Red (#BA0C2F) and Arch Black (#000000). The official brand palette also includes Chapel Bell White as a primary color, plus 12 more secondary and supporting colors.
What is the hex code for Bulldog Red?
Bulldog Red is #BA0C2F (RGB 186, 12, 47, CMYK 3, 100, 70, 12).
What Pantone color is Bulldog Red?
Bulldog Red is PMS 200.
Why are Georgia's colors Bulldog Red and Arch Black?
Red and black have been tied to Georgia athletics since the university's first football season in 1892, when the team's goat mascot wore a hat with red and black ribbons. Before the teams formally became the Bulldogs in 1920, they were most often called "the Red and Black." Silver entered the athletic look in 1939, when coach Wally Butts introduced the silver pants later celebrated as the "Silver Britches"; Vince Dooley switched to white pants in 1964 and brought silver back in 1980.
Color values are taken from the official University of Georgia brand standards (source), checked October 2026. Sweatshirt Station is not affiliated with or endorsed by University of Georgia. We sell blank apparel in matching colors; no logos or trademarks are sold. Photos are used under their Creative Commons or public domain licenses and are credited above.